{"id":57055,"title":"Why Veterans Hurt Too Exists","description":"Discover the story behind Veterans Hurt Too, a veteran-owned UK clothing brand raising awareness of veterans\u2019 mental health and life after service.","content":"<p>Veterans Hurt Too was created around a simple but important message:<\/p><p><strong>Service may end, but the battles do not always stop.<\/strong><\/p><p>Many veterans return to civilian life carrying experiences, pressures and challenges that are not always visible. Some struggle with mental health, isolation, identity, employment, housing or simply adjusting to a life that feels completely different from the one they knew during service.<\/p><p>Veterans Hurt Too exists to help make those struggles visible.<\/p><h2>More Than a Clothing Brand<\/h2><p>We are a veteran-owned UK clothing brand creating bold designs that start conversations.<\/p><p>Every Veterans Hurt Too design carries a message of awareness, solidarity and support. The aim is not simply to create another T-shirt or hoodie. It is to give people something meaningful to wear\u2014something that may encourage a conversation, help someone feel recognised or remind a veteran that they are not alone.<\/p><p>Our designs combine strong typography, military-inspired elements and modern streetwear styling, while keeping the people behind the uniform at the centre of the message.<\/p><h2>Recognise. Support. Rebuild.<\/h2><p>These three words represent the purpose behind the brand.<\/p><h3>Recognise<\/h3><p>Recognise that veterans can continue to face battles long after leaving service.<\/p><p>Recognise that not every wound is visible.<\/p><p>Recognise that asking for support is not a sign of weakness.<\/p><h3>Support<\/h3><p>Support veterans, their families and the organisations working within the Armed Forces community.<\/p><p>Wear the message, share the conversation and help reduce the stigma surrounding veterans\u2019 mental health.<\/p><h3>Rebuild<\/h3><p>Life after service can involve rebuilding confidence, purpose, relationships and stability.<\/p><p>Veterans should not have to do that alone.<\/p><h2>Giving Something Back<\/h2><p>Veterans Hurt Too is being built with a commitment to donate <strong>10% of net profits from eligible sales to UK veterans charities<\/strong>.<\/p><p>We are currently working towards confirming the charity partnership and the full donation arrangement. Once confirmed, we will publish clear information about the chosen charity, how donations are calculated and the contributions made.<\/p><p>Transparency matters to us, and updates will be shared through this website.<\/p><h2>Clothing With a Message<\/h2><p>When you wear Veterans Hurt Too, you are doing more than wearing a design.<\/p><p>You are helping make veterans\u2019 struggles visible.<\/p><p>You are showing that support continues after service.<\/p><p>You are helping spread a message that deserves to be heard.<\/p><p><strong>Recognise. Support. Rebuild.<\/strong><\/p><p><a class=\"decorated-link\">Shop the Veterans Hurt Too collection<\/a><\/p>","urlTitle":"why-veterans-hurt-too-exists","url":"\/blog\/why-veterans-hurt-too-exists\/","editListUrl":"\/my-blogs","editUrl":"\/my-blogs\/edit\/why-veterans-hurt-too-exists\/","fullUrl":"https:\/\/veterans-hurt-too.teemill.com\/blog\/why-veterans-hurt-too-exists\/","featured":false,"published":true,"showOnSitemap":true,"hidden":false,"visibility":null,"createdAt":1782070839,"updatedAt":1782071114,"publishedAt":1782071114,"lastReadAt":null,"division":{"id":441049,"name":"Veterans Hurt Too"},"tags":[],"metaImage":{"original":"https:\/\/images.podos.io\/1p9jm1tchpcmgtk3agnct7teisjz62gwmmpxwdo6jrervhzd.png","thumbnail":"https:\/\/images.podos.io\/1p9jm1tchpcmgtk3agnct7teisjz62gwmmpxwdo6jrervhzd.png.jpg?w=1140&h=855","banner":"https:\/\/images.podos.io\/1p9jm1tchpcmgtk3agnct7teisjz62gwmmpxwdo6jrervhzd.png.jpg?w=1920&h=1440"},"metaTitle":"Why Veterans Hurt Too Exists","metaDescription":"Discover the story behind Veterans Hurt Too, a veteran-owned UK clothing brand raising awareness of veterans\u2019 mental health and life after service.","keyPhraseCampaignId":null,"series":[],"similarReads":[],"labels":[]}